fentybeauty.com
Fenty Beauty Foundation is a makeup line created by Rihanna that strives to be more inclusive towards all shades of people. The line has a complete fifty shades to ensure that anyone can find a match. It is said that Rihanna is changing the makeup game and that this will create competetion for lots of other makeup brands. Rihanna’s line also includes a mutlitiude of different shades of concealers and many different colored powders to accomodate all skin types. The line took two years to create and Rihanna says that she created Fenty Beauty “so that women everywhere would be included.” She calls her looks the “fenty face” which pretty much means that it can be a universal look.
Rihanna has left a huge impact on the makeup consumers and her Fenty line has actually created a following. There is a new term called “The Fenty Effect” which ultimately means “it caused a chain reaction of brands that responded positively by expanding their makeup lines to be more inclusive.” All the other average brands have seen what The Fenty Beauty line can do by becoming more inclusive, so it is inspiring other brands to do the same.
This makeup line has changed many peoples lives including a girl by the name of Nyma Tang who said she would drive to mutliple stores just to find a shade of foundation that fit her dark, red undertoned skin. She discovered Fenty Beauty and this changed her life. Mentioned by Glamour Magazine, ‘"Foundation for all" shouldn't have been a revolutionary idea, and yet, with so many women starved of accessible base makeup that actually worked for their complexion, that's exactly what it was.’ Now that there is awareness around this issue, many brands will begin to catch on, and soon, all makeup lines will become more inclusive to all skin types.
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Sources:
https://www.vanityfair.com/style/2017/08/rihanna-fenty-beauty-release-date
