everlane.com
“We believe we can all make a difference. Our way: Exceptional quality. Ethical factories. Radical transparency.”
Everlane, with its minimal yet modern aesthetic, is all about transparency. After spending months finding the best and most ethical factories around the world, Everland started building a strong personal relationship with each factory owner to ensure their factory’s commitment to maintain ethical production practices throughout the process.
Everlane believes that customers have the right to know the monetary and non-monetary costs of their products as well as where they were made. Behind each piece of clothing, Everlane shares the factory and production stories as well as its true cost. With the brand philosophy of Radical Transparency, each factory is given a compliance audit to evaluate factors such as fair wages, reasonable hours, and environment.
Their goal is to have a score of 90 or above for every factory.
So what does Everlane mean by being “Radically Transparent”? They reveal the authentic and comprehensive cost of their clothes, from materials to labor and transportation, with less traditional retail markup. A look at their webpage, https://www.everlane.com/about, will give you the cost breakdown behind every aspect of their products’ production process (i.e. materials + labor + transport + duties + hardware) and a comparison of their price vs. that of the traditional retailers. This information is available for The Modern Loafer, The Cashmere Crew, The Elements Jacket, The Day Market Tote, and Denim.
“We want the right choice to be as easy as putting on a great T-shirt.”
Trends is not a word in Everlane’s dictionary. Their pieces are designed to last for years, even decades. From the finest materials and factories come their timeless products. Grade A cashmere sweaters, Italian shoes, and Peruvian Pima tees are just some of the pieces Everlane prides themselves with. Everlane is a firm believer in the fact that timeless pieces mean less consumer shopping, which also means less unethical and unsustainable practices practiced by the fashion industry.
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