Website Aesthetic and Artistic Choices: 

The aesthetic and artistic choices we made for our website was overall colorful and simple. We wanted our website to pop so we chose vibrant color schemes that included geometric shapes. Our website is very catchy to the eye, so it will automatically make the reader more intrigued. Our website is a great learning tool for consumers, so we want our website to be very functional and easy to navigate. Therefore, we kept our website very simple and easy to understand. When there is too much on a screen, it can become very confusing and distracting to the reader. We placed our blog in the center of the page so it could be the main focus and we put few pictures on the sides to give the reader a visual as well.

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Why A Website?

We chose to make a website instead of any other platform because they are the easiest to navigate, especially with our topic. Our topic is is organized through sections and sub sections, so being able to see all the topics on one screen is much easier than scrolling or clicking through a platform. We also wanted to do a blog for our project and other platforms aren’t as accomodating for a blog. A website allows for us to post paragraphs worth of content along with pictures while still being easy to understand and follow.

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Why Instagram?

We chose to raise awareness on instagram as well because it is a very popular platform. Many of our peers use instagram everyday and it is a great way to market products. We created a simple instagram page with short captions to bring awareness to each alternative product and why it is a better option. We also provided our link in the bio so people can easily find our website. We also expect that people who see our instagram page and do not click on our website, we still become educated even though they are short captions. On the other hand, because our instagram page is very appealing, we would like to think that a majority of people who come across it, will feel inclined to view our website -- which has much more information, details, and images.

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Division of Tasks:

- Gabrielle: Gender Equality, Sustainability (Fashion and Cosmetics), Website Creation​

- Isabel: Diversity, Sustainability (Food), Instagram Creation